Posts by Marco Tieman

Licence To Operate measurement critical for growing sales in Muslim markets in 2020!

Licence To Operate measurement critical for growing sales in Muslim markets in 2020!

The Middle East and Southeast Asia are amongst today’s fastest growing consumer markets for food, cosmetics and pharmaceuticals. All major...

Branding Halal: a delicate balance

Branding Halal: a delicate balance

Traditionally, halal status has been assumed for all non-pork food products and non-alcoholic beverages available in Muslim countries. Halal certification...

Measuring Corporate Halal Reputation: the corporate halal reputation index

Measuring Corporate Halal Reputation: the corporate halal reputation index

Due to a large, young and fast growing Muslim demographics in combination with a substantial and fast expanding global Islamic...

Utilizing Blockchain Technology to Enhance Halal Integrity: The Perspectives of Halal Certification Bodies

Utilizing Blockchain Technology to Enhance Halal Integrity: The Perspectives of Halal Certification Bodies

Halal supply chains have inherent problems or flaws, namely in traceability (the ability to examine and reproduce the exact path...

Creative Destruction of Halal Certification (Bodies) by Blockchain Technology?

Creative Destruction of Halal Certification (Bodies) by Blockchain Technology?

The fast growing global halal market is supported by strong economic fundamentals, new categories of halal certified products, more stringent...

The Halal Maturity Checklist

The Halal Maturity Checklist

Halal is going through an evolution from a (1) Muslim company(purely based on the trust between buyer and seller); (2)...

Healthy eating: revising Malaysia’s dietary guidelines

Healthy eating: revising Malaysia’s dietary guidelines

Malaysia sees a worrying epidemic of obesity (about 45% of the population) and diabetes (about 15% of the population), resulting...

Halal Cluster Network Collaboration between Halal clusters in Indonesia, Malaysia, and Spain

Halal Cluster Network Collaboration between Halal clusters in Indonesia, Malaysia, and Spain

Modern Halal Valley from Indonesia officially launched on Thursday 4 April 2019 the ‘Halal Cluster Network’ during MIHAS 2019 in...

Corporate halal reputation needs to be on the top agenda for companies operating in Muslim Markets

Corporate halal reputation needs to be on the top agenda for companies operating in Muslim Markets

The Reputation Institute reported in November 2018 that nearly 84% of a company’s value is now based on reputational factors....

‘Licence to Operate’ in the Halal Market: a matter of alignment

‘Licence to Operate’ in the Halal Market: a matter of alignment

The Middle East and Southeast Asia are one of the leading consumer markets today for food, cosmetics and pharmaceuticals. All...