Vision of Logistics: Embracing Logistics 3.0

This article is dedicated to the future custodians of logistics, those who will elevate the societal and environmental impact of this ever-evolving discipline. Over the past seven decades, logistics has traversed a remarkable journey, from its roots in military logistics to the foundational aspects of trucking and warehousing, evolving into the dynamic industry we witness today. Moving beyond an era of efficiency (Logistics 1.0) and customer-centricity (Logistics 2.0) in the last decade, we are now steering toward a transformative and value-driven epoch—Logistics 3.0.

The Vision of Logistics (Logistics 3.0) outlines a comprehensive roadmap toward excellence for internal logistics operations, the entire supply chain, and the environment. It is a journey where logistics seamlessly contributes to these three dimensions concurrently, maintaining a delicate equilibrium and alignment within and among all elements. It is the path to achieving logistics excellence and profitability, propelling businesses to unprecedented heights.

The Laws of Logistics 3.0:

  1. Holistic Integration: Recognizing the supply chain and the environment as integral components of the logistics system.
  2. Cleanliness for Excellence: Initiating the pursuit of logistics excellence and profit with a foundation in cleanliness, encompassing meticulous hygiene practices and waste reduction.
  3. Waste Reduction: Embracing the ethos of “less is more” by minimizing waste in operations and the broader supply chain.
  4. Energy Sustainability: Committing to energy management through audits and transitioning towards renewable energy sources, harnessing solar and wind energy.
  5. Water Stewardship: Prioritizing water management through sustainable practices, including rainwater harvesting, water reuse, and responsible water treatment.
  6. Customer-Centric Supply Chain: Shifting from a push to pull model, aligning supply chain processes with customer values, such as halal standards, quality, and food safety.
  7. Quality Focus: Striving for perfection in all facets—business, supply chain, and environmental impact—by fostering a culture of continuous improvement.
  8. Continuous Learning Culture: Promoting a culture of ongoing learning through staff training, engagement in research projects with local universities, and active participation in industry-wide innovation initiatives.

The question resonates: Are you prepared to embark on the Logistics 3.0 journey?

Wishing you a week filled with transformative logistics endeavors!

Dr. Marco Tieman

CEO, LBB International