How to protect your halal reputation capital?

A solid halal reputation increases sales performance in Muslim markets and buffers organisations from negative stakeholder reactions during times of a halal issue or crisis.

Halal reputation management strategies are most effective when they are put into place long before a threat appears on the horizon.

That’s why it is critical to spend the necessary time, resources, and energy on building up your halal reputation capital.

Three (3) recommendations from our work with big brand owners:
1. Adopt a supply chain approach towards halal (not just a product approach)
2. Establish a solid halal crisis management manual (not just relying on your halal assurance system and corporate crisis manual)
3. Measure your halal integrity and halal reputation performance systematically (not just operational indicators such as incidents and complaints)


Contact our office for an appointment with our halal risk and reputation advisors.

For more information on how best protect your halal reputation capital, read also the following article.
For more information on our halal business management MasterClass, visit: HalalBusinessManagement